The Saudi British Bank (SABB) is one of the leading banks in the Kingdom of Saudi Arabia, with its head office in Riyadh. SABB is an Associate company of the HSBC Group, one of the world's largest banking and financial organizations, with some 7,000 offices in 81 countries and territories in Europe, the Asia-Pacific region, the Americas, the Middle East and Africa. Through contacting any branch office the Bank's customers can gain access to the HSBC Group's global network, its resources, skills, specialist knowledge and expertise.
SABB recently selected the Altitude uCI suite to automate its outbound calling so as to streamline and increase the productivity of collection campaigns. The initial Altitude uCI installation took place within SABB in its Riyadh-based contact center. With the help of the Altitude uCI software suite, SABB significantly increased its collection center’s productivity and its business performance.