This Strativity study illustrates that consumers are still approaching social media as primarily a private / personal experience.  Recognizing that vendors participate in social media, they seek to ensure that it is not overly commercialized. Engagement with customers through social media needs to serve the consumers needs and must be established based on trust.  It is important to note that close to 30% of consumers still reject any commercial activities through social media.  As such, companies must carefully segment customers and avoid offending those consumers who seek not be engaged at this stage.

* Required Fields

* Email: