"The New Rules of Launch" eBook describes how to TAKE CONTROL of your software or SaaS product launch process, leveraging the full power of the Web and social networking.

The Web and social networking have changed the rules for how we launch anything new - products, websites, services, even companies. Today's "new rules" dictate a two-way communication process and the development of a community of eager early adopters around your launch. How do you launch software products and SaaS websites that quickly build momentum? How do you incorporate social networking into your software launch? "The New Rules of Launch" – a 62-page eBook available at no charge – and with no registration required.

http://www.winningware.com/software-product-launch.php