Here’s a thought... Like any customer-facing organization, you invest time, effort and money in customer interactions, expecting return on every interaction. So, looking at them in this light, interactions are in fact micro-business units!
eglue invites you to read through an exceptional white paper, to learn more about the economics of interaction. This document doesn't just stick with theory though. You're in for detailed, hands on calculations based on models, detailed metrics and industry standards (as well as to real-world results achieved by genuine companies) that will help you manage the balance sheet for these micro-businesses.
It will demonstrate how interaction, backed by Real-time Customer Interaction Management tools (RTCIM) can become a key economic factor that positively impacts a company’s top line, its bottom line and its long-term customer retention rate.
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