This white paper reveals hidden pitfalls in self-service strategy and implementation. Believe the myths discussed in this paper at your peril, they are proven recipes for customer defections and project failure! Based on experience distilled from hundreds of successful web self-service implementations at world-class companies, the paper provides a best-practice approach that can dramatically increase self-service adoption and reduce escalations to assisted service, driving cost savings and customer satisfaction. DOWNLOAD the white paper now!