New Data on Consumer Behaviour Shatters the Hype About Twitter and Facebook.

As investment into social CRM moves towards the billion-dollar threshold, customer service representatives simply cannot afford to ignore a pressing question: Does the hype and focus placed on social media translate into real business value?

A sobering investigation into the facts shatters the sentiment that those who hesitate on offering social customer service are missing out on immense opportunity.

This Whitepaper will reveal the ground-breaking data and assure your social media strategy is based on fact and proven ROI opportunity, rather than on blind faith:

• How customers are truly using online and social media and how to engaging your audience on the web.
• What online channel do customers prefer for customer service, and how you can capitalize this?
• How can you best align your resources to successfully engage customers?

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