New White Paper on Virtual Assistants and Self-Service Delivers Answers
More organizations are creating animated digital characters - also known as Virtual Assistants - to serve as the 'face' of their web self-service, but success depends on much more than just creating a cute or appealing character.
This white paper tells you what you need to know, and what decisions to make, when exploring and planning your own Virtual Assistant strategy for online self-service.
Topics that are clarified for you in the paper include:
• The key element that will make your Virtual Assistant initiative a true competitive advantage for your organization (Note: it has nothing to do with branding.)
• Whether your Virtual Assistant character should deliver answers itself, or act as a helpful guide that steers customers toward the right answer
• Why the facial and body language coding of your digital character communicates trust or non-trust
• The 3 key considerations that must guide your entire strategy and why they're so important
• 9 specific questions to use as your blueprint for planning your own Virtual Assistant initiative
Understanding these critical elements up front can mean the difference between introducing a Virtual Assistant that enhances the customer experience and builds true brand loyalty, or one that creates frustration and disdain among your customers. Find out what you need to know in this new white paper from IntelliResponse.
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