Presented By: Paul Dunay, Global Managing Director of Services and Social Marketing, Avaya
On Demand: Live Date August 2009
As everything becomes more networked, the possibility of always-on, always-connected, highly personalized media channels will become reality. And the potential for customer contact is endless. But with the proliferation of digital channels such as Twitter and Social Networks like Facebook – how do you leverage them to create enhanced customer service?
The presentation covers the landscape of existing and emerging channels and a discussion of how best to apply them strategically. The speaker will illustrate, with examples from real world experience, how to successfully integrate these new channels to market into your overall marketing mix.
In this webinar, wediscuss:
- What effects does Social Networking have on your enterprise
- Overview of Social tools making their way into the contact center
- What you need to do about those tools and how to integrate them into your contact center
- What the contact center of the future will look like
Progressive companies are learning to integrate social interaction technologies to monitor brands today in real-time. It’s quite early in it’s use, but social technologies will continue to drive their way into brand management over the next 2 years and become a core part of companies overall strategy when it comes to Contact Centers. At least successful ones for sure!
Paul Dunay has spent more than 20 years in marketing, generating demand and creating buzz for leading technology companies such as Google, IBM, Microsoft, Oracle, SAP, Nuance, Cisco and BearingPoint. He also has delivered work for American Express, Motorola, Genzyme, Novartis, Citigroup, Cendant and Ernst & Young.