About the Webcast
The more things
change, the more they stay the same.
Take for example,
customer interactions; customers are going digital, and text-based
communications dominate. However, the 1-800 number still dominates compared to
digital channels as companies force consumers to call them for support. As a
result, customer experience leaders struggle to serve customers in the moment and in channels they prefer - online, mobile, in apps, or on social media.
Consider chat. Chat is
superior to voice as a form of support and helps drive online sales. It is
cheaper, is available wherever customers are, and can deliver contextually
relevant, in-the-moment support to enhance experience and outcomes. But that's
not all: chat conversations are a gold mine of data and insight that can power
huge improvements in customer engagement metrics.
Join us for this
webinar and learn:
- Why chat is the path to digital transformation.
- How your company can move voice calls to chat and benefit from the transition.
- How to enhance customer experiences while reducing cost.
About the Presenters
Vijai Shankar, Senior Director of Industry Marketing, 7
Vijai brings more than 15 years of experience in enterprise software to his role as Senior Director of Industry Marketing at 7, Inc. His responsibilities include leading retail marketing research and strategy. Prior to 7, Vijai held senior marketing positions at Kony, Genesys and VeriSign where he was responsible for product marketing, messaging, go-to-market and communications for strategic products and drove new customer acquisition programs in key verticals.