Millennials vs. Boomers – Are There Any Differences?
Presented by Graham Knowles, Enterprise Solution Architect, 7
Live Date: March 15, 2016. SIGN IN TO LISTEN TO THE RECORDING.
About the Webcast
According to PwC, millennials are expected to be over 50% of the global workforce by 2020 and outnumbering baby boomers. When evaluating what these two groups are looking for in a customer experience, are there any differences in how businesses choose to address them?
Technology advancements continue to change how generations prefer to interact with companies. To optimize your customer experience, your organization must understand generational preferences and account for them when developing strategy. Join us and learn how to deliver intent-driven engagement to both generations.
Listen to this webinar and learn:
- How to manage engagements across different platforms and channels.
- How to connect intent data and assisted conversions at scale.
- How journey mapping can identify self-service opportunities to reduce customer care costs by 20-30%.
About the Presenters
Graham Knowles, Enterprise Solutions Architect, 7
Graham has spent a career designing digital customer experiences. After a decade at top technology companies like Salesforce and Oracle, Graham has established himself as a thought leader on how to deliver the promise of effortless customer experience to create customer service-led brand promoters.