Presented By: Johathan London, founder IPG; Partner Sales Advisor
On Demand - Live Date: June 2009
All too often sales people plunge forward using the same tactics and strategy regardless of the circumstances. This would be analogous to a sports team not understanding their strengths and weaknesses, as well as their competition. By not varying their strategy often enough, too many deals are lost.
This session discusses how to define your strengths or your “sweet spot” to determine if you are in a position of strength, weakness or a bit of both. We will also discuss what type of tactics to use to make your strategy work and defeat the competition. Finally, different roles people play and how to leverage them will be outlined.
Jonathan London is an internationally acclaimed expert in training and development alternatives in the areas of sales, leadership, customer service, and transformation of sales organizations. Prior to founding IPG (Improved Performance Group) in 1994, Jonathan was a top performer in sales and sales management with an accomplished track record in both domestic and global sales market penetration. Jonathan’s contemporary approach to time-tested practices has well-served the interests of both IPG’s Fortune 500 and entrepreneurial clients. His ability to help define the essential skills that people need to execute in order to be successful in their professional roles has had a widespread impact for clients.
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