Presented By: Dan Miller, Opus Research; Bob Hockman, Empirix 

On Demand Date: December 2010 

Employees, customers and prospects are accelerating adoption of new communications channels and forums in ways that shatter traditional boundaries between cubicles, contact centers and even brick-and-mortar retail outlets.

A recent survey conducted by Opus Research reveals that the use of social media collaboration and community-building is becoming as commonplace in the enterprise as the use of the traditional email and conferencing systems that IT departments have endorsed for years.  It is becoming increasingly clear that when organizations add social media strategies and tactics, they increase their competitive edge, engage customers and promote loyalty and longevity. 

In this webcast, Dan Miller of Opus Research joins Bob Hockman of Empirix (sponsor of the study) to describe the trends shaping the social enterprise and the competitive advantages to be gained.  Additionally, they present the steps that you can take to mitigate both the technological and business risks during these transformational times.