Presented By: Elaine Cascio, VP, Vanguard Communications
On Demand Date: March2011 

Customer contact professionals often find themselves awash in data, but short on the kind of intelligence they need to improve the customer experience. So why aren’t we using data to be “smarter” in our customer interactions? Learn how you can use data for insights, patterns, and actionable information to create meaningful and ongoing conversations with customers on all channels, enabled by an on-demand converged platform. 

We discuss the importance of History, Memory and Knowledge as the keys to connecting with customers, and how to use these concepts to:

•         Connect with customers in ways that build loyalty
•         Attract the right customers
•         Capitalize on trends
•         Avoid risks, and
•         Drive revenue. 

You’ll learn best practices for interacting with customers using the data you have about them.  And we’ll cover how to measure success in ways that are customer centric, strategic – and make a difference in how your business operates.

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